Economic Rules Hub
  • World
  • Politics
  • Business
  • Investing
Home Business Netflix ad-supported tier has 70 million monthly users two years after launch
Business

Netflix ad-supported tier has 70 million monthly users two years after launch

by admin November 13, 2024
November 13, 2024

Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.

The company said Tuesday more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option. Netflix said it continues “to see positive momentum and growth across all areas of the business,” adding it has seen “steady progress across all countries’ member bases.”

Netflix launched the option in November 2022 as one of its responses to a slowdown in subscriber growth.

Recently, subscriber growth hasn’t been an issue. Last month Netflix reported it added 5.1 million subscribers during the third quarter, beating Wall Street estimates. In total, Netflix counts 282.7 million memberships across all of its pricing tiers.

Beginning next year, Netflix said it will no longer update investors on its subscriber numbers as it shifts focus toward revenue and other financial metrics as performance indicators.

When Netflix launched its ad platform two years ago, the company said Nielsen would rate its content.

Netflix in May announced it would air two National Football League games on Christmas Day this year as part of a three-year deal. On Tuesday it said it sold out of its ad inventory for the two live games.

Netflix also said it’s brought on FanDuel and Verizon as advertisers for the games. FanDuel will become the exclusive pregame sportsbook betting partner, Netflix said, and will have a sponsored in-show feature.

Media companies have been focusing on ad-supported strategies for their streaming options that woo customers with cheaper plans and also offer advertising revenue that can help move the streaming businesses toward profitability. While the ad market has been slow for traditional TV, it has grown for streaming and digital businesses.

Netflix offered its last update on its ad-supported tier in May, when it said it reached 40 million global monthly active users, nearly doubling the figure it had shared in January. That announcement came during Upfronts, when media companies make their pitches to advertisers.

Netflix also announced in May it would launch its own advertising platform, ending a partnership with Microsoft for that technology. It’s rolled out the platform in Canada and plans to launch it in the U.S. by the end of the second quarter next year. It plans to set the platform live everywhere by the end of 2025.

This post appeared first on NBC NEWS

0
FacebookTwitterPinterestEmail
previous post
Archbishop of Canterbury faces calls to resign over church child abuse failings
next post
Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult website on packaging

Related Posts

Krispy Kreme stock plunges after doughnut chain pauses McDonald’s rollout,...

May 9, 2025

UnitedHealthcare sued by shareholders over reaction to CEO’s killing

May 9, 2025

NBA star Russell Westbrook launches AI-enabled funeral planning startup

May 8, 2025

AMD CEO calls China a ‘large opportunity’ and warns against...

May 8, 2025

Judge allows lawsuit over Burger King’s Whopper ads to move...

May 8, 2025

Amazon’s Zoox robotaxi unit issues software recall after recent Las...

May 7, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent

    • Israel vows to ‘defend ourselves alone’ after Trump strikes truce with Houthis

      May 9, 2025
    • This company’s edible skincare products are full of ‘raw Ghanaian goodness’

      May 9, 2025
    • Robert Prevost elected as first American pope and takes the name Leo XIV

      May 9, 2025
    • Ukrainians on front line say Russians keep breaking Putin’s ceasefire

      May 9, 2025
    • China has spent billions developing military tech. Conflict between India and Pakistan could be its first major test

      May 9, 2025

    Categories

    • Business (1,341)
    • Investing (3,197)
    • Politics (4,305)
    • World (4,210)
    • Email Whitelisting
    • Terms and Conditions
    • Privacy Policy
    • Contacts
    • About us

    Disclaimer: EconomicRulesHub.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 EconomicRulesHub.com | All Rights Reserved

    Economic Rules Hub
    • World
    • Politics
    • Business
    • Investing